New Era Of Digital Communication
Communication is a way that people use to pass different types of information. Information is passed from one person to another through many ways. From ancient times, humans have always wanted to reach a bigger audience when passing their information. Passing information through different methods will determine how it reaches the people and how many. Changes have occurred from the ancient times to modern times in how people pass information.
Communication through the internet was more specific than it is now. This is because it was very costly and many individuals could not afford it. Internet prices have been reduced to meet people’s needs. Internet coverage is now wider as compared to when it was starting out.
Different ways have been used to communicate through the internet. Writing materials on the internet for others to read through a systemic way is called blogging. Blogging has really had an impact on how people express themselves and has helped many people get to know whatever information they please.
The new mode of getting information and stories online is through audio and video files. Podcasts are a series of audio or video files which a user can download and listen to. Listening to podcasts can either be streamed online or one can listen when there is no internet but that is after it was downloaded initially. To get more listeners and visitors to their sites, these type of bloggers offer incentives like free downloads to those who create a profile on their sites.
Podcasts have been available for more than a decade and were created by a newspaper columnist for one of their online columns that he wanted to be heard instead of being read. Podcasts have different names like net casting and mp3 blogs.
Among the uses of podcasts, the following have been proven to really stand out.;
Audio communication seem to be more appealing to users than other modes of communication. This is done to reach a wider audience.
Many people using the internet to teach others find this as a more efficient way for learners to grasp what they are taught.
Some information is especially in the entertainment scene is more appealing through audio and video that other forms like writing.
Various professional companies have also taken into this by communicating to employees and potential employees for example the company’s policies and rules through podcasts.
The following have been seen to be importance of using podcasts over other mediums of passing information.
Talent base is growing as more people are coming up with innovative ways to improve podcasting.
Podcasts can also be seen to be less costly both to the maker and the users who visit the sites.
Today’s world has people always on the move and podcasts has provided this to people.
Convenience and efficiency has made podcasts a very important mode of communication.