Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Today, so many businesses make use of digital marketing. However, print media marketing is also effective.
Print media marketing strategies may be old but it is still effective. Billboards are example of print media and you can still see them in different parts of the world. There are some companies that disregard using print media strategies.
Digital marketing is only done in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing is very flexible and it can reach so many people all over the whole world.
Print marketing uses physical print media like billboards, direct mail, posters, newspapers, magazines and more. Print marketing strategies gives you the option to choose the place where you will put your advertisement.
It is much more better if you combine both marketing strategies. Statistic show both strategies has its benefits.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes which are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your customers will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can start by making use of printing advertising campaign and social media websites.
Another way you can advertise web pages is through print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a type of printing that has all sorts of graphics, texts and images. This is great for social media campaigns.
Digital marketing and print marketing strategies are very effective and it must be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to choose the right commercial printing company. Before choosing a company you need to conduct a thorough research first. Make sure that you can trust the company.