Your Guide to Improving Your Security Logo
People from the Edelman Trust Barometer have recently discovered that over the past years, there is one common thing that business companies is having troubles establishing, and that is trust. Though not a lot of companies care that much about this statistics, there are those that are struggling to obtain the trust of their clients, and they are the security companies. However, this should not be something that will bring you down. There are most definitely countless methods that can help acquire the trust from your potential clients, and the one method that will be discussed here will be the logo of your company. This article can let you in on some tips that will leave you having a logo design that looks trustworthy enough to your clients and prospects.
The first thing that you have to consider is your font.
How clients will see your company will have to do about how your company logo looks like. In order for the quality of your company logo to be enhanced, you must first pay close attention to its font.
Modern font has been the go-to font among the logos of companies that depend on the trust of their clients such as financial companies, security firms, and so on. Modern fonts are very appealing, and you can also choose from fonts that have thick strokes as well as those that have think strokes. When you use these fonts, you are implying to your clients that you are in control of the whole thing and that they can put their trust in you to do whatever it is that can cater to your security needs.
Additionally, modern fonts are just in between the old fonts and the new fonts. This in-between scenario for your font most definitely implies that you are not something old that they will just disregard and also that you are not too new that implies that you lack any experience in your security company venture.
Utilize the most suitable colors
The message that you want your company to come across to your clients will be better implicated with the choice of logo color. Different colors are capable of meaning different things. If you want your clients to see that your company is very well in charge of things, then you should be picking the following colors: blues, gray, as well as black. Blue is the color that you should choose if you want potential clients to get the feeling that they will be protected when they get the services of your security company. This color is what is also being used among companies that sell electronic gadgets. One example would be Zions Security that not only utilizes this color in their logo but also utilizes this color in their website to tell their clients that they are a company that can be trusted.
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