The primary concerns when one is out to have a logo designed are images, the color and the copy as they have an effect on the outlook of the company’s logo. However most people tend to overlook the fonts used in the logo which affects the message the logo sends to the prospective buyers. When designing a logo the company should pay attention to the typography where the fonts that a company selects should not only sell the values of the company but should also present the real estate agency as professional.
One of the widely used fonts among the professional institutions is the Times New Roman font and thus should be considered when a real estate agent wants to acquire a professional outlook. Taking an example of a company that handles condos which are owned by private landlords, the use of a professional font will instill the sense of confidence in their clients when they are approaching the company. Times New Roman, when used in the logo of such real estate companies, implies diligence and also communicates thoroughness where the clients are easily assured that your enterprise has vetted the private landlords. The font is commonly used in newspapers around the world.
If a company intends to use its logo in a variety of locations they should consider using the Arial font during the design of the logo. One can read the from a logo that has Arial fonts easily irrespective of the size of the logo which makes the font appropriate when they are out to have logos that will be used in social media accounts or the business cards used to market the agencies.
One of the newest fonts that can also be used when designing the logo is the Proxima Nova font which is common among twitter and Spotify users. The font is popular within the millennial market and thus would prove to be efficient when a company targets clients buying a home for the first time. The font is also recommended for real estate companies that run popular blogs as well as social media platforms.
For real estate firms that target at attracting a specific section of the housing market should turn to the use of Bodoni font which has been associated with individuals in the high class. The font would be ideal for real estate agencies that sell spawning estates.
There are real estate agencies that would not feel suited using all the above fonts and thus will need to seek the services of professional font designers to help with the logo design. Having a custom designed font gives the company a unique outlook which helps fight competition from rival agencies.